Since the company had a new owner it was also time for a new name. With the outbreak of WWI ALFA became part of a group of companies owned by Nicola Romeo was renamed Alfa Romeo.
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The legend started in 1910 when Cavalier Ugo Stella acquired the shares of Società Italiana Automobili Darraq the Italian plant of a French car maker.
Alfa romeo ugo stella. Alfa Romeo got its start in 1910 when Italian Cavaliere Ugo Stella purchased Darracq a failing Frence car manufacturer. Anonymous Lombard Automobile Factory - in English was adopted shortly after the company was purchased. Stella named his company ALFA an acronym for Anomina Lombarda Fabbrica Automobili.
The legend of Alfa Romeo started in 1910 when Cavalier Ugo Stella acquired the shares of Societa Italiana Automobili Darraq Italian plant. The first plant was at number 95 Strada del Portello in the north-west outskirts of Milan and the company was called Anonima Lombarda Fabbrica Automobili Lombard Automobile Factory Public Company hence the acronym ALFA. A man of noble birth Ugo Stella recognized that and shortly after managed to obtain shares of the company along with a production plant.
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